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Axilon

Industrial software, now made easy

Axilon provides an orchestration platform for industrial environments. The Deeptech startup’s tool manages secondary environments that are easy to use for industrial core systems, work with all their applications, and keep processes running regardless of patch, attack, or disaster: they guarantee zero downtime.

Markenillustration für Tech-Startups
Los Angeles
,
USA
Brand Identity
Web Design & Dev.
Motion Design
B2B SaaS
Cleantech / Energie
Deeptech

Axilon imagines a world where industrial software is just as powerful and easy to use as IT software. They create a living, breathing replica—a “clone”—of an industrial environment’s unique digital systems, unlocking new levels of reliability, resilience, and efficiency without disrupting existing operations. Just as Axilon’s platform reduces complexity for its users, the brand should also be simple and enhance the understanding of the functionality. In such a complex environment, every illustrated detail needs to be well-thought-out and on point.

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Konzept und Strategie

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die Strategie

While the Deeptech platform is progressive, the industry Axilon is in is still quite traditional. Therefore, the brand needed to be more progressive than its competitors but not overly unfamiliar or disruptive. We defined the Hero and the Ruler as brand archetypes: The Ruler seeks control by providing structure and security while the Hero is leading the industry with power and expertise. Structure and reliability are reflected in brand elements that evoke control, direction, and clarity, represented by an isometric grid visible across the visual identity.

Website

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die Website

The website of the Deeptech startup aligns perfectly with the initial brand attributes of innovation, expertise, clarity, and control. The Dark Blue background immediately communicates professionalism while the the video in the above-the-fold section gives off a sense of progression and dynamism. The sections are clearly separated so that the users can easily digest information and take in the features of the platform which are depicted with animated illustrations. The CTA is clear, straightforward, but communicates the major benefits of Axilon due to its subtle text animation.